Thursday, December 13, 2018

Digital wave is sweeping us all

Six to seven years back- when Amazon used to suggest me what to buy even before I have clicked through the options- it sued to amaze me. Then somewhere down the line- the ads which used to suggest the most appropriate flights when I have just been thinking of going to meet Ma in kolkata or giving me suggestions of gifts in august or in November- i took these intelligent suggestions as some kind of granted magic. Slowly understood all these are part of digital wave. This is the new era of digital transformation. Whether it is ask avnet chat bot( which learns overtime- which microcontroller to suggest the customer, or what parts or articles they may like to read) or the exact song that youtube somehow managed to understand-- i need it is all part of it.
Best is- Google maps- or google assistant- understands what I am going to do or where i want to go. Effect to me as a sales guy was- when claiming for travel bills or for  car kms. Earleir- we used to have distance chart- office to customer- 16.5 kms, home to xyz supplier office- 12km. Now no need. just go to that date and see the exact km. It even asks you politely- were you there? and if you have taken photo- it shows a thumbnail of it. so cute. Basically you are identified with your email and phone number- and entire world is under convenience role.
Approximately 2 years back- my company which is traditional 95 years old- also moved to similar transformation and the results are encouraging. the adoption of digital tools- helps in increased productivity, better customer support.
But all the conveniences are for people who are honest and good. If you are being naughty- ok.... you will be exposed. For example- one of my teammate- youtube suggestions are all ... ok in mild words- erotic. and he was embrassed- when he had to open a content in front of me and the suggested  next clip was- " jawani ka hawas".. what fun in pulling his leg. He argued that all digital intelligence is eroding privacy.
I countered telling him- my suggestions are all nice and warm-- all old hindi movie love songs or motivational songs or new army/airforce videos. My wife's feeds is full of histry of empires, biology and cars ( ok!!! that one because of Birsa).
Digital transformation or revolution is sweeping us and people are trying to hide behind the curtain of privacy. on one hand you have no qualms in sharing your picture or check in when you are going from one airport to other...as if....
But that same person will lecture why AAdhar and google infringes his private private life.
So Privacy is real concern but it is your freedom - how you want to conduct your life. It will all be recorded and no point in cribbing about it. If you are a good citizen, good guy fundamentally- nothing to fear-- rather enjoy the benefits of digital revolution.
We are in interesting confluence of life- We have to concentrate on AI, VR, ML and Data analytics- main components of digital revolution. My next year goal is to be more knowledgeable about these and win more customer projects on it.

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